Tech/Payments Industry | Social Media Campaign Case Study

Our objective was to increase awareness about Aliant’s new cryptocurrency payment solution, educate our target audience, and generate leads via their website. 


Twitter was used as a platform to effectively reach our target audience of merchants looking to accept cryptocurrency payments, and consumers looking to pay with cryptocurrency. We also used Twitter to build relationships with industry journalists, resulting in 70+ press mentions.


Results (in 12 months)

  • 5,969 new Twitter followers- a 1,246% increase YOY! 
  • Over 116,137 Twitter engagements- up 24,045% YOY!
  • Over 4.9 million impressions 
  • A Twitter shout out from Charlie Lee, founder of Litecoin
  • 140 website conversions from social- up 536% YOY!
  • 70+ press mentions, including Business Insider, Digital Transactions, and Finance Magnates