Social media has had a profound effect on public relations, creating new opportunities and challenges for brands. Gone are the days where simply sending out a press release gets the job done.
Today, it's all about relationships. Not only with journalists, but also with bloggers and social media influencers. Consider the fact that 71% of American consumers say they are more likely to make a purchase based on a social media reference. That is real power.
We like to refer to ourselves as a "social media public relations agency" because the two are so closely connected. Over the years we've built relationships with journalists and influencers and earned our clients hundreds of media placements in publications including Forbes, Business Insider, Tech Crunch, Huffington Post, MSN, and Thrive Global. Additionally, we’ve earned social media shoutouts and retweets from people with massive followings, which at times can be more valuable than a traditional press mention.
We look for exceptional content creators, authentic personalities and a highly engaged audience. We make sure they are the right fit for your brand, and we connect to tell them your story.