Our team was tasked with executing pay-per-click, display, and social media campaigns with the objective of positioning Sailrock as a premier travel destination, while increasing awareness, social following and engagement, website traffic, and bookings.
Strategy & Tactics:
- Development of content strategy on Facebook, Twitter and Instagram
- Implemented community management strategy on social media, TripAdvisor and Expedia
- Created an engagement strategy utilizing relevant industry hashtags
- Launched Facebook advertising campaigns to increase fans, website traffic, and reach of posts
Results (in 7 months)
- Over 25,000 clicks to the website
- 1,400 total rooms nights booked
- 2,070 checked availabilities
- Increased social following by 62% from 3,146 followers to 5,120 followers.
- A 303% increase YOY in website sessions from social media
- Over 15,000 social media engagements